What’s Going on With Netflix?

Netflix missed their earnings projections for the quarter (Cheers 💡 Will Huff for flagging that and sparking the thoughts)

I think the analysts and the market are still missing how OTT works for the consumer. Literally NO ONE wants to have to subscribe to a bunch of services.

Here’s what has happened over the past 18–24 months…

1. Brands have been chipping away at the content on Netflix.

It used to be the only service that everyone needed… then it was the one service everyone probably should have… now it’s a bit more like Hulu in that you only get it IF it has shows on it that you want watch now.

(AMZN and GOOG TV have the weight to maybe the new Netflix; at the end of the day, all the consumer wants is one subscription to everything)

2. Because of that chipping, consumers turn on/off the service.

That’s not a new consumer behavior of Streaming TV; it’s what consumers do, starting to impact Netflix. I pay for ESPN only for a few months that I care. I get Hulu only for a half a year, every year, just to get the new shows when released. Netflix is increasingly that… I rarely find new shows or shows I haven’t seen……