What Companies Need to Know About Social Media Before Advertising

[Photo by Jakob Owens on Unsplash]

Working with startups and companies as we do, we see a great [too] many that seek to promote before being ready: Running AdWords with a terrible website, sponsoring events while lacking Google Analytics, or starting YouTube videos without a landing page to convert interest.

Since the dawn of the internet, engaging forms of media, as basic as blog posts…