What Companies Need to Know About Social Media Before Advertising

[Photo by Jakob Owens on Unsplash]

Working with startups and companies as we do, we see a great [too] many that seek to promote before being ready: Running AdWords with a terrible website, sponsoring events while lacking Google Analytics, or starting YouTube videos without a landing page to convert interest.

Since the dawn of the internet, engaging forms of media, as basic as blog posts or forums, have given us a glimpse into where to find interested and participating audiences; but in this early-2021 era of questioning social media, I fear we’re going to lose sight of the benefits of connected media, as we raise ire at the bad. So, let’s take a step back from the social media controversies, and explore some of the underlying fundamentals that everyone should appreciate as they’re starting to spend money.

What to Know About Social Media Before Advertising

First, a few key facts that lay out what matters, no matter the debate that weighs on us:

1. Advertising has always leveraged platforms that can gather massive audiences together and from data draws better directions to advertise. While that was once newspaper, magazine, radio, and then TV. It worked just as social media does now; today however, it is all about social media (hold on to that thought, we’re going…