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Try (Just A Little Bit Harder)

Paul O'Brien
5 min readMay 13, 2021

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Wikipedia Commons: Janis Joplin in the 1960 yearbook for Thomas Jefferson High School in Port Arthur, Texas

“I’d like to do a song
Of great social and political import
It goes like this”

Media, and the work we’re doing together in MediaTech Ventures, largely stems from a fact that most of what’s known about our creators, artists, and their impact, is lost to history and the rapid change of culture and technology. As a result, the tremendous impact of people in media, on regions throughout the world, is too easily lost. From a historical perspective that may not deem as serious an issue to resolve in most minds, but what history translates to today is that the same implication is a challenge (and opportunity); that people aren’t as connected, informed, and involved as they could be (as they should be), so that they can really thrive as artists or entrepreneurs.

Houston Tech Rodeo is upon us and in a quick fire QA alongside InnovationMap’s Natalie Harms and Mercury Fund’s Heath Butler, I dropped Janis Joplin when asked about my favorite Houstonite. Now granted, technically she’s from Port Arthur, Texas, so I was stretching “from” just a bit, but my reason for mentioning and celebrating her is just the same and no less meaningful.

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Paul O'Brien
Paul O'Brien

Written by Paul O'Brien

CEO of MediaTech Ventures, CMO to #VC, #Startup Advisor. I get you funded. Father, marketer, author, #Austin. @seobrien & @AccelerateTexas. https://seobrien.com

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