The Key to Startup Success: Three’s Company

The Baader Meinhof phenomenon??

A cognitive bias in which people tend to see a particular thing everywhere after noticing it for the first time.

  • Rush (forcing my brain to our great friends at 2112 in Chicago)
  • Green Day
  • The Jimi Hendrix Experience
  • The Police
  • The Supremes
  • Nirvana
  • Bee Gees
  • Peter, Paul, and Mary
  • Depeche Mode
  • Fugees
  • TLC
  • Dixie Chicks

And then Baader Meinhof smacked me again

How do three a company build?

  • someone who understands how to build technologies and systems to solve problems (the candlestick maker)
  • someone who understands the human factors behind those problems, why they exist, what it takes to fix them and how to shape the experience (the baker)
  • someone who understands how to reach, talk to and sell to the people whose problems are being solved — and keep finding more of them (the butcher)

The Ideal Startup Team

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CEO of MediaTech Ventures, CMO to #VC, #Startup Advisor. I get you funded. Father, marketer, author, #Austin. @seobrien & @AccelerateTexas. https://seobrien.com

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Paul O'Brien

Paul O'Brien

5.9K Followers

CEO of MediaTech Ventures, CMO to #VC, #Startup Advisor. I get you funded. Father, marketer, author, #Austin. @seobrien & @AccelerateTexas. https://seobrien.com