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The Family and the Wedding Party — Starting a Startup Team

Paul O'Brien
10 min readMay 7, 2020

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You need to think of EVERYONE at this stage as co-founders and owners OR merely consultants (formally contracted with VERY clear terms, requirements, deliverables, and ownership).

Trust me. You do not want to be in a situation where you are committing anything to anyone hired, an agency, or freelance professional — such people either need to be committed to YOU or they can go pound sand for now because you are starting up and likely to pivot and fail — if they aren’t on board for that, they are NOT helpful.

Ideally, people on your team are ready to get married. In sickness and in health, till death do you part… that’s what it really takes to make something work and so with these two considerations in mind (co-founders or consultants GIVING you help and focused on your success), how might you think of building a team? Either…

  1. Getting married and starting a family
  2. Or all the wedding guests who are bringing gifts and wishing for your success and happiness.

Anyone crashing the wedding reception just to get dinner and free booze, needs to be kicked out.

Sounds harsh? You’re just trying to make it work and whom ever shows up to help is worthwhile? No, they’re not. They’re distractions, legal headaches, and lost time/focus

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Paul O'Brien
Paul O'Brien

Written by Paul O'Brien

CEO of MediaTech Ventures, CMO to #VC, #Startup Advisor. I get you funded. Father, marketer, author, #Austin. @seobrien & @AccelerateTexas. https://seobrien.com

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