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The Compact DISC of Building a Successful Team

Paul O'Brien
4 min readAug 18, 2020

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Developed by Harvard psychologist Dr. William Marston in the 1920s, it took decades for an incredibly effective behavioral assessment to find popularity developing high performing teams. DISC, as it’s called, helps everyone understand their preferred work styles so that you might work together better, hire diverse and collaborate additions, and decrease conflict while improving productivity.

Before we get to the heart of the matter, it’s worth noting that Marston is an entrepreneur born of our collective creative class, just as are so many of us in media. My look into his life made me all the more a fan of what he explored in DISC because beyond his psychological work and development of DISC, he contributed to the first polygraph test, worked as a lawyer, authored self-help books, and created Wonder Woman.

With that depth and breadth of experience, it struck me that his point of view about teams might have a degree of greater merit to teams such as yours.

Dominance (D), Influence (I), Steadiness (S), and…

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Paul O'Brien
Paul O'Brien

Written by Paul O'Brien

CEO of MediaTech Ventures, CMO to #VC, #Startup Advisor. I get you funded. Father, marketer, author, #Austin. @seobrien & @AccelerateTexas. https://seobrien.com

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