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Resume Not Landing You That Job? Stop the Keywords, Start Optimizing

Paul O'Brien
10 min readOct 27, 2020

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To take a look at even the most advised of resume writing guides is to take a step back into the history of web page design; everyone writing a resume is being taught and encouraged to create a website circa 1999.

While such designs are looking prettier than the old text-laid-out-on-a-page, in thinking about a resume as a webpage (the look and feel of that single document so critical to your career), it’s impossible not to think the resume is still stuck in headlines, text, and keywords that make hiring managers *sigh* with boredom.

To understand why resumes suck one might start by appreciating how the internet caused the way we work to entirely change in the span of 20 years.

Thanks to the Internet, Your Resume Sucks

HRTech (innovators and startups working in human resources) tends to be solving for the wrong problems in workforce development.

That, what I just wrote, is a mouthful of buzzwords; so let me explain.

20+ years ago, we still sought jobs through many of the traditional means: newspaper listing, visiting a company website, working through recruiters, or asking managers directly if they were hiring. As such, at that time, a resume that concisely conveyed what…

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Paul O'Brien
Paul O'Brien

Written by Paul O'Brien

CEO of MediaTech Ventures, CMO to #VC, #Startup Advisor. I get you funded. Father, marketer, author, #Austin. @seobrien & @AccelerateTexas. https://seobrien.com

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