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Founders, it’s time for “the Idea” to die.

Paul O'Brien
3 min readAug 24, 2020

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The idea”

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There are millions of ideas and, I’ve discovered, perhaps just and as much advice and as many articles about ideas.

Asked, once again, by a founder, “How do I talk about my startup idea without someone stealing it?” I decided to take a look at how many questions and articles there are about Startup Ideas.

I stopped counting around 300…

Founders are Fixated on the Idea

We join incubators, we seek lawyers, patents, and NDAs to protect them, we quit jobs with them in mind, and we chase dreams of being wealthy and successful, all because of an idea.

“There’s some bizarre mythology that’s been created in the startup realm that ideas themselves have an incredible monetary value. Spoiler alert: they don’t.”

Wil Schroter; Startups.com

I’ve not yet asked them all but I’d hazard a guess that if you ask every…

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Paul O'Brien
Paul O'Brien

Written by Paul O'Brien

CEO of MediaTech Ventures, CMO to #VC, #Startup Advisor. I get you funded. Father, marketer, author, #Austin. @seobrien & @AccelerateTexas. https://seobrien.com

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