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Every Company is an Internet Company
It’s time for the distinction of “internet company” to die. It’s time for the distinction of “tech industry” to die. In 2020, hopefully it’s clear, that every business that hopes to succeed must excel with this foundation of our economy — the internet.
All companies are internet companies
It’s not dissimilar from the notion that should be far better appreciated that “all companies are media companies.”
- Why Every Company Is A Media Company — Forbes
- Every Company is a Media Company — Gary Vaynerchuk
- Why All B2B Brands Will Be Media Companies in the Next 5 Years — Wista
- Is Every Company A Media Company? — MediaPost
Nor is it dissimilar from the notion that there is no “tech industry” because every business today is a tech company, in some form or fashion.
Economist Peter Drucker noted in the 1970s that, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
What is marketing? Marketing is everything the business does to identify…
