Coworking is not Dead; It’s just been Wrong

Think more regionally and by specialization.

2020 has frequently raised one major question, resoundingly repeated by property investors, office space owners, and coworking facilitators, “Is coworking dead??”

No. Consider that it has been addressing and trying to solve the wrong problem.

The flaw of co-working was that it is mostly generically applied. It’s usually just deck/office for coworkers. Some places have tried pushing a uniqueness to it… “For startups” for example.

Frankly, there is no recurringly sustainable demand for such things. People aren’t mostly there because they need a desk (or that they need it for long if they do); they’re largely there to network and get out of the house and into a community. The challenge in that is that in time, coworkers have met most of that community; in the end, we all really just need to get to work as productively as possible

The Way We Work is Evolving

( I penned that headline nearly 7 years ago and never as much as now has it been proven true)

We evolved work from the Industrial Revolution, and awful work conditions that though were created to fill the demands and needs of the era. As companies replaced sole proprietorships (think back further to how…