Business is Personal

I found myself at Hewlett-Packard, some 15 years ago, as desktop and laptop computers still dominated our lives and the iPhone was merely a sparkle in Apple’s eye. With my PDA in hand, and Microsoft Zune spinning tunes, HP’s marketing team released a brand campaign designed to reposition the company and remind consumers that the computer is the one device in your home that’s intimately yours.

The Computer is Personal Again

CEO of MediaTech Ventures, CMO to #VC, #Startup Advisor. I get you funded. Father, marketer, author, #Austin. @seobrien & @AccelerateTexas. https://seobrien.com