I found myself at Hewlett-Packard, some 15 years ago, as desktop and laptop computers still dominated our lives and the iPhone was merely a sparkle in Apple’s eye. With my PDA in hand, and Microsoft Zune spinning tunes, HP’s marketing team released a brand campaign designed to reposition the company and remind consumers that the computer is the one device in your home that’s intimately yours.
The Computer is Personal Again
The Personal Computer, the PC, ubiquitous throughout the world thanks to Dell, Acer, and so many others, had become a commodity, as technology is wont to do.
A thought tickled in the back of my brain, that losing the personal touch in our lives, whether in the technology with which…